Club advert

1) Myself, Niamh, Jennifer, Holly and Harriet completed the second half of the club advert, the first half was done by a different group. We managed the task by choosing to film different snapshots of the advert and dividing it equally upon us. We each took turns with filming and acting within the advert in order to effectively complete it.

2) We planned the filming for our advert by analysing each snapshot of the original advert and planning to match the setting/environment with the props we had as best as possible in our remake advert.

3) A theorist that could be applied to our advert include Albert Bandura: his theory says that the media can implant ideas in the mind of the audience directly. This relates to our advert as the whole focus of it is to convince the audience to buy club chocolate bars ("if you like a lot of chocolate on your biscuit join us"; which most people do) and this message is therefore implanted in the mind of the audience.

4) When shooting our video we considered the the setting we would be filming in as this was important in order to create the similar effect the original advert delivers. We also focused on the camera angles and made sure to mirror these as there was a variety of different ones used throughout. When editing our advert we concentrated on making sure each section was the correct length and especially when we inserted the green screen scene at the end.

5) I believe our advert went really successful for our first attempt, we managed to match the timings and camera angles really well with the original advert. However, it could be improved if the ending scene had more people in due to the original advert being in a busy park whereas ours was sparsely populated. Also, we could have tried to put a coloured effect on the advert to give it a more 'olden' theme to it.

6) Others said our production was very good and accurate and clearly portrayed the original advert well. They said the timing was spot on and matched well to the original. However, next time the ending could have been more accurate in terms of the green screen.

7) From completing this task it has taught me how to use the cameras better and also taught me how to analyse a video in depth in order to create the correct effects. It also helped me develop my adobe premiere skills with editing and showed me how to use a green screen correctly.

8) The skills i have learned from this advert will be extremely useful in future productions as we will always use a camera to record things swell as analysing videos and picking out key features will be just as useful as these are key focus points for all productions. also, knowing how to use the green screen will help develop my productions to be a higher level.