Corinne Bailey Rae- Stop where you are

Stop where you are presentation

David Guetta- Titanium

Titanium presentation

Titanium music video essay

Explain how representations in music videos are chosen to promote the artist. Refer to one of the music videos you have studied to support your answer.

List B: David Guetta- Titanium

The music video for Titanium by David Guetta promotes the artist by telling the story through someone else. Throughout the video neither Sia or David Guetta make any appearance however their lyrics are heard and portrayed through a young boy representing their journey and message- Titanium portrays a clear message of inner strength and being strong in ourselves. Titanium has a very pop techno type of sound with vocals by Sia: the music and beats shown in this song take away the fact the song is meant to be a ballad with a strong, important message. The music video starts in what appears to be a destroyed middle school hallway with the young boy (the main star) curled up in a ball almost protecting himself. The shot starts close up but moves backwards to reveal all the damage he has caused- the shot focus on the boy who is alone and in the middle of the shot showing he may have caused the destruction. The boy being alone may represent the artists feeling alone and trapped when people try to bring them, down. The boy is wearing a typical school boy outfit (jeans, check shirt, trainers) however these are ragged and dirty showing they may have been ruined. The shot follows the boy walking down the corridor however the main focus is drawn towards the women on the phone who shows a facial expression suggesting she is scared of the boy (supporting that he may have caused the damage). The women is wearing a bright yellow jumper and is clean and well-kept showing a different end of the spectrum of being tidy in comparison to the boy- representing different types of characters. The artists promote this due to the different types of people they have come across in live and how they may have judged them wrongly. The boy is then faced with a police man which restricts the theme of freedom and differentiating characteristics.
The sped up scene of the boy cycling away from the destruction represents him almost being chased from the police he has just passed at the school. The music’s main target group is young people due to the energy and pace of the song especially the build up to the chorus- this target audience allows Guetta to convey a strong message to today’s youth who are constantly judged and belittled to. The song states we must be “Titanium” which is to be strong hearted and strong willed which is why the bullets “ricochet” and bounce off us. A mid shot of the boy throwing his teddy’s behind him representing him throwing away his childhood as he feels he needs to grow up (due to the police involvement). The bedroom is extremely dull with little color and no signs of other family members indicating the boy is used to being alone showing the theme of adult vs children and how children can easily feel isolated, this is ironic due to the child representing Guetta and Sia who are both adults and wanting their message to be told through a child. This then cuts over to a tilted mid shot of the teddy’s floating and spinning- the tilt shows the boys has power and a form of authority over the police officer.
When the boy is shortly caught he is shown to be in the center of the shot at a low level representing the views of society and how those would look down on someone like him. The lighting is very dark and shows the end of his journey and escape to freedom- almost like a thriller-horror film. The boy resorts to his beginning position of him curled up in a ball which results in a bright light and explosion which explains what may have happened at the beginning of the video suggesting he may have been targeted or venerable at school due to kids not always being accepting of others especially those who are ‘different’.

The moral message Guetta promotes throughout is the importance of resilience and even if you are ‘different’ it is not a bad thing and you should stand up for what you believe in. It is shown through a narrative styled video which is not glamorizing individuality and portrays it in a realistic manor which the target audience feel they will be able to relate with.

The Big Issue powerpoint

Lucozade sport drink advertisment

Big Issue analysis

The big Issue analysis

History of newspapers

Gerbner task

Representation on the front pages

• Being represented in the image is a teenager of a lower class: this is stereotypically shown due to him wearing a full adidas tracksuit with his hood up and a man bag (all typical connotations).  The image is being constructed to be captured with the man in-front of a burning car to show violence and highlight the headline "ANARCHY". The text to match the image is shown to be surrounding the image so non of the main aspect of the image is covered and visibly shown. one of the main bullet points reading "215 arrests, PM jet back" relates to the image as the the 'chav' appeared to be shown in the image is who the audience would typically expect to be part of the "215 arrested". This is a typical themed headline for The Sun as they tend to over dramatise headlines to create gossip and reign in a large target audience; fitting with the conventions of a tabloid. 

Being represented in this front page is a mother and a victim part of one of the most famous murders; the moors murders. The image with the headline is a counter typical image to represent a victim in a scenario due to the image of the mother appearing her to seem angry and aggressive looking instead of showing a pitiful image. This representation is being constructed by the media as they have shown to have focused more on the size of the headline using a quote said to attract an audience especially through the use of the word 'stab' to highlight how serious the situation is. The image to go with it is quite small and appears in the right top corner once again showing negative connotations to almost make the victim at first glance look like the suspect until you read into the article. The representation does fit in with usual insinuations of a tabloid such as The Sun who aim to dramatise and speculate anything to create a bold headline.

In this headline being represented is a Russian heiress and famous footballer John Terry: a stereotypical image of both involved is shown on the front cover with the heiress looking innocent and 'scared' whereas Terry is shown to look rough and have an almost dodgy way about him. The media shows two separate images on both that are not even shown next to each other to emphasis to the audience the heiress didn't want anything to do with him and shows her image to be much larger to create sympathy and put the attention on the reader to focus on her. The headline to go with this appears to be bold and very loud as it sums up what has happened in a few lines that instantly draws the readers attention making them want to find out how this happened. The representation once again fits in with a typical tabloid headline due to the connotations shown in order to draw in an audience which is what the Daily Mirror tends to do.

This headline represents higher figures; in this case the newly elected president of the US Barak Obama. The image being presented in this headline doesn't really fit into the stereotypical or counter typical category as its a normal image of Obama holding a ballet looking happy; what you would expect to go with a headline such as this. The representation of the image is a portrait close up of Obama looking powerful and accomplished to present him as a serious man and someone the public can depend on to be the next president of the US. The representations headline reads "Its President Obama" announcing the winning of Obama, however underneath in smaller print it says "US elects first black president in mass vote". This shows the newspaper to instantly highlight the colour of Obamas skin as a key change in election history and to make a headline of it just to attract an audience. The representation on a whole of the newspaper is a stereotypical writing style to dramatise and pin point one little factor which is such a main point of argument in todays world to create a headline out of. This is something unusual for The Guardian to be talking about as they focus on the political side of story as a broadsheet, not on picking up on little aspects like usual gossip tabloids do.

Different newspaper perspectives

Biasness within newspapers

 1. Bias though pictures/graphics- camera angles/pictures

 Obamas face shows negative connotations that something bad as happened (a mistake?)

2. Word choice and tone in the body of the text(mocking?)

 Emphasis on the word 'King' highlights how important and looked upon he truly was by a nation.

3. Choice of journalist and source - who is writing it and what are their beliefs, who have they got their information from

There is no nasty mention when describing a cult leaders death; potentially showing the writer sympathised him. 
 
 
 
 
 
 
 



 4. Where is the article in the paper? Is it prominent or hidden? Front page or far back

5. Bias through omission or selection- whether an article is published or not

This article received a lot of slam due to it being removed- people argued it never show have been taken down










6. Bias by headline

The headline is showing The Sun to be influencing people on what to vote for showing a bias opinion on Brexit










7. Bias by use of name and titles ('terrorists' or 'freedom-fighters'? 'ex con' or 'someone who served a sentence a long time ago')

Calling the mum a 'monster' emphasises and makes the reader feel instant hatred towards her before you even read deeper into the story.









8. Bias through statistics and crowd counts ( 'a hundred injured in aircrash' or 'only minor injuries in air crash')

The amount of casualties is included in the headline to highlight how catastrophic the terrorist attack is and uses the power of negativity to portray the story.

Newspaper Terminology

Codes and conventions 
Skyline - An information panel on the front page that tells the reader about the other stories inside.

Main Image - The dominant picture often filling most of the front cover.

Lead story - Main story using a splash.

Headline - A phrase that summarizes the main point of the article, usually a large print in a different style to catch the attention of the reader.

Page numbers - A system of organisation within the magazine, which helps you find what you want to read.

Caption - Brief text under an image that describes the photo or graphic.

Audience - People who the newspaper aim to sell too.

Folio - Top label for the whole page.

Gutter - The margins in-between pages.

Pull quote - Something taken from within an article.

Classified Ad - Advertisement that only displays text.

Page furniture - Everything on the page except pictures or texts.

Byline - The line above the story which gives the authors name.

Tabloids and broadsheets

Leveson Inquiry 2001- in response to allegations of phone hacking at The News of the World (amongst others) was carried out. It suggested a code of conduct and tighter controls be imposed- nothing has really happened about this
                                                                  

CODES AND CONVENTIONS

Broadsheet: (Daily Telegraph, The Guardian, The Observer, The Independent)

• Big Picture
• Large title
• Small advertisement
• Catchy headliners
• Lots of text
• A,B,C1
• Serious, formal and intellectual
• Black and white
• Small font
• Not for youth

Tabloid: (The Sun, Daily Mirror, Sunday Mirror, Daily Star)

• Bright colours
• Less in depth journalism
• Many different pictures
• Bold writing and large font 
• Short phrases
• Popular and includes jokes/puns
• Minimal text
• Reality based lifestyle
• C1,C2,D,E
• Entertainment
• Gimick

Mid market: (Daily Mail, London Evening Standard, Metro, Daily Express)

Camera angles

For this task we were put into groups (me, Holly, Jack) and had to investigate and film all of the different camera shots and angles which worked well.
I think we worked well as a group and listened to one another to work out the best way of filming this task. We decided that Jack and Olivia would be in the clips as they were most comfortable in front of the camera and me and Olivia gave a short description of what each shot was and what it is used for. We all took it in turns to film so that we all had knowledge of the camera shots/ angles also so that we each knew how to work the camera for future tasks.
Overall, I think that this task went ell because we managed to film every shot, work well together and know know each type of shot and what it is done/used for.

Semiotics

SEMIOTICS- The study of signs
Denotation: What we see when we look at an image
Connotation: What we understand from this image

Glee

DENOTATION:

• School characters
• Stage at a school setting
• Advertisement and information in right corner
• Different ethnicity and disabilities (white/black/wheelchair users)
• Teachers at the front showing their authority

CONNOTATION:

• Diversity between groups of characters shown through costumes
• Bright lights indicate the bright future they want
• Conflict between teachers shown through facial expressions
• Musical element to setting
• multi-ethnicity showing how everyone can come together
• Their body language indicates different characteristics

 

Youtube video

Energy by Drake is a hip-hop/ rap genre song where drake raps about all the haters who try to drain him of his energy, he talks about him having to pretend to like other artists so uses that in this video to impersonate them and pretend to be them to prove he can get over these obstacles in order to continue his rise to fame.

Mise En Scene

What settings and props you would find it:
Science fiction film: 

• Futuristic items 
• Silver/platinum colours
• Flashes and bangs
• Robots and space crafts
• Time travel and alien world
• Advanced technology

Romantic Comedy:

• Snowy and wintry scene/ summery shining scene
• True love between a couple
• Surrounding obstacles
• Fairy-tale settings
• Restaurant scene

Horror film:

• Dark disfigurement setting
• Scary sinister main character
• A form of nightmare
• Lightning and thunder
• Suspense 
• Spooky music

                                               
The first image presents two men looking puzzled and concerned with what could be a serious thing, their facial expressions seem unimpressed as they are focused intently. The background is dark and dingy with just the light softly shining on their faces drawing your attention to focus upon them.

The second image shows a sense of panic and silence as they are glued to the phone. Potentially to find out some extremely important information. The man who is on the phone has a blood stained top and bandage round his wrist with a concerned stern giving evidence he may be the only one who has access to the information. The man above is dressed more smart and formal as his facial expression shows he is trying to listen closely yet keep look out within the setting.

The third image shows authority and control as the audiences attention is instantly attracted to the key character who stands up straight with his hands on his hips with black sunglasses on to show how he can see the eyes of all the others but they cant see his. His face seems serious and as if he is about to give out orders as the others around him stand unorganised and in a panic fashion.

Positioning 

The positioning between the characters show a very icy, awkward atmosphere as there is a clear divide between the two people are are sitting as far away as possible from each other. The tension felt within the room is portrayed to the audience making all feel uncomfortable like their actions are portraying. 

The positioning of the axe in this image shows how this is a violent scene and a dangerous occurrence may have just happened. The way the axe is fully wedged into the wood shows the great force used behind it with potentially bad intentions. this creates a tense atmosphere for the audience as they don't know the truth behind the axe.

Image 3's positioning shows two acquaintence's who's body language appears to be leaning in towards each other showing they trust each other and are working together. They are holding the gun high with pride with their fingers on the trigger potentially indicating they are ready and loaded. They have sunglasses on to potentially protect their identity with matching stern faces that are both slightly tilted in to indicate a form of intimidation.

Image 4 shows the positioning of the character to be quite far away and with his back to the camera, this shows an emphasis on the other characters around him which seem to be an army which could represent how the army is much bigger then him. The contrast in difference of size shows the film to be quite violent due to the way the army is looking forward as if they are coming for you and the character is looking away to potentially show he doesn't know what's round the corner.

 

How does MES convey period?
 Looking an image or video, the colouring, props, costumes and angles used allows the audience to acknowledge a certain time period. For example, the characters of a period production will be costumed in long heavy dresses and chimney boy outfits, an ancient atmosphere would be shown through the colouring of a shot; this may be gloomy and dark or even in black and white. Key props would be used for example in an old London Victorian period; horse and carriages; top hats; smoking pipe; may be used to emphasis the feel to the Victorian era.

A- The lighting is bright and lit set, however the use of shadows have darkened areas to create a shadowing effect. This highlights the light between the good from bad within the characters.
B- The lighting is in Black and white with a bright white spotlight on the character, this black and white feature suggests that the film is maybe old or sad and dampens the mood.
C- This image has a bright and natural lighting which makes the audience believe its a realistic and normal.
D- This image has large difference of lights, the background light makes the character be in a shadow causing a sinister and mysterious atmosphere giving a sort of creepy effect.
E- This image has a dark background making the setting hard to establish however the characters are clearly lit up although with a shadowing effect on them to create an uneasy atmosphere.
F- This image uses a more high key lighting to show a more calm and natural scene set in a household kitchen which is realistic to the audience.

Image 1:

1. The lighting is low key and dark.
2. the back are lights are where the window is covered with blinds, the key light is the lamp next to the mirror and the filler lights is also the window behind him.
3. The lighting suggests that it is late at night and the man has only bothered to turn one lamp on due rushing to clean his nose. This also suggest there is danger present.

Image 2:

1. The lighting is low key.
2. The back lights are the lights on the field next to the man, the key light is the lamppost and the filler lights in also the light upon the fields.
3. This low lighting suggests that the man is in despair and lost in the dark with only a lamppost to help him see.

Image 3:

1. The lighting is low key.
2. The main light is the light coming from the open door, the filler light is the mans white jacket.
3. This focus of one key light with no back light causes the viewer to see a contrast of light and dark and maybe good and bad between the characters.