Advert Evaluation

Evaluation

1) Our group was given the task of an advert for a spray for a tween girl. This meant our target audience was girls between the ages of 10-13. Our audience wasn't typical for the product we was trying to sell so did some research to find out what type of things tween girls like and tried to incorporate it into our product to give it a selling point they would be attracted to. Our product was called 'Agent Rainbow' with the slogan "Brace yourself".

2) Myself, Molly, Oakley and Lee worked together to produce this advert. We divided the roles so me, Molly and Oakley did some research into tween trends and other popular sprays. I then wrote out the storyboard for the filming and Oakley produced the filming schedule. Lee was the main camera man and done a lot of the filming and also was a actor in the advert with myself and Molly helping on separate days. Then myself, Lee and Molly split the editing and all contributed on equal amounts to produce the finishing product.

3) We planned our sequence of filming by creating a storyboard, script and filming schedule to effectively plan and film our advert.

4) As part of our groups research we looked into what tween girls like and trends they tend to follow and be attracted to. We also looked into popular known sprays that girls like: although there was very few adverts made for any of these we used our research to be able to create an image we believed they would be attracted to. When then planning our advert we decided which days we would film which scenes in and the actors we would need to be part of it (which is why we used students from the lower year groups to show the age group we were aiming our product towards).

5) Our initial feedback for our advert was very good for advert, we was told it was almost like a music video which is good because thats what tween girls love so to intertwine a product within one was a successful aim. We was told at first we should make the video itself brighter and turn up the contrast which is what we did and it made our whole video look more vibrant and lively.

6) I believe our advert went really well as we had no videos to get ideas off of due to non being made so we had to completely create one from scratch with no guide lines how it could look. Our product itself is creative and different from anything else and we aimed to show how exciting it is in our advert and really took on the challenge of creating a party in a advert. Next time to improve our advert we could have added some animations to the video itself etc, when the spray comes out the bracelet a rainbow of water could project out. Also, if we had more time we would have liked our slogan to move across the screen at the end.

7) From completely this task, I have learnt the importance of planning in order to create a successful video. It is also helping me to be more creative and think outside of the box when thinking of ideas from scratch. It has also improved our communication as a group and highlighted the importance of doing your part and pulling your own weight.

8) This learning will be effective for future productions as it will help ensure our group is organised and effective and help make our product to the best of its capacity. It should also help highlight to people everyone needs to play there part in order to create and finalise a project.