Gillette advert

Dancing animals and James Bond premiere practise

In my dancing animals and James Bond video I used a variety of effects to enhance the audio. At the beginning I used the effects 'percentage blur' and 'ghosting' to create a fun effect and show the audience it isn't just an ordinary video. I then used the effects 'paint surface' and 'mosaic vertical block' and edited the effects to fit in with the beat of the music. Using effects in time with music gave a professional element to a fun video- I feel my video was clever for my first attempt and Mrs Brookes said she was impressed with my creativity.

Semiotics

SEMIOTICS- The study of signs
Denotation: What we see when we look at an image
Connotation: What we understand from this image

Glee

DENOTATION:

• School characters
• Stage at a school setting
• Advertisement and information in right corner
• Different ethnicity and disabilities (white/black/wheelchair users)
• Teachers at the front showing their authority

CONNOTATION:

• Diversity between groups of characters shown through costumes
• Bright lights indicate the bright future they want
• Conflict between teachers shown through facial expressions
• Musical element to setting
• multi-ethnicity showing how everyone can come together
• Their body language indicates different characteristics

 

Youtube video

Energy by Drake is a hip-hop/ rap genre song where drake raps about all the haters who try to drain him of his energy, he talks about him having to pretend to like other artists so uses that in this video to impersonate them and pretend to be them to prove he can get over these obstacles in order to continue his rise to fame.

Audience research

MORAL PANICS

Moral panic is used to describe media presentation of something that has happened that the public will react to in a panicky manner. Moral panic usually exaggerates statistics to create a bogey-man (known as a folk-devil in sociological terms). Used commonly in newspapers to attract attention and interest to the audience.

HYPODERMIC NEEDLE THEORY

The Hypodermic needle theory talks about media’s power on audience. The message in this theory is said to be like a magic bullet which enters the minds of audience and injects a particular message. The theory explains how media controls what the audience views and listens to and the effects, which can be immediate or later in future. Social media is a clear example of how easily brainwashed we can become as a result of the hypodermic needle theory due to us believing most things we see or read.

http://gbhsmediastudies.blogspot.co.uk/

Mise En Scene

What settings and props you would find it:
Science fiction film: 

• Futuristic items 
• Silver/platinum colours
• Flashes and bangs
• Robots and space crafts
• Time travel and alien world
• Advanced technology

Romantic Comedy:

• Snowy and wintry scene/ summery shining scene
• True love between a couple
• Surrounding obstacles
• Fairy-tale settings
• Restaurant scene

Horror film:

• Dark disfigurement setting
• Scary sinister main character
• A form of nightmare
• Lightning and thunder
• Suspense 
• Spooky music

                                               
The first image presents two men looking puzzled and concerned with what could be a serious thing, their facial expressions seem unimpressed as they are focused intently. The background is dark and dingy with just the light softly shining on their faces drawing your attention to focus upon them.

The second image shows a sense of panic and silence as they are glued to the phone. Potentially to find out some extremely important information. The man who is on the phone has a blood stained top and bandage round his wrist with a concerned stern giving evidence he may be the only one who has access to the information. The man above is dressed more smart and formal as his facial expression shows he is trying to listen closely yet keep look out within the setting.

The third image shows authority and control as the audiences attention is instantly attracted to the key character who stands up straight with his hands on his hips with black sunglasses on to show how he can see the eyes of all the others but they cant see his. His face seems serious and as if he is about to give out orders as the others around him stand unorganised and in a panic fashion.

Positioning 

The positioning between the characters show a very icy, awkward atmosphere as there is a clear divide between the two people are are sitting as far away as possible from each other. The tension felt within the room is portrayed to the audience making all feel uncomfortable like their actions are portraying. 

The positioning of the axe in this image shows how this is a violent scene and a dangerous occurrence may have just happened. The way the axe is fully wedged into the wood shows the great force used behind it with potentially bad intentions. this creates a tense atmosphere for the audience as they don't know the truth behind the axe.

Image 3's positioning shows two acquaintence's who's body language appears to be leaning in towards each other showing they trust each other and are working together. They are holding the gun high with pride with their fingers on the trigger potentially indicating they are ready and loaded. They have sunglasses on to potentially protect their identity with matching stern faces that are both slightly tilted in to indicate a form of intimidation.

Image 4 shows the positioning of the character to be quite far away and with his back to the camera, this shows an emphasis on the other characters around him which seem to be an army which could represent how the army is much bigger then him. The contrast in difference of size shows the film to be quite violent due to the way the army is looking forward as if they are coming for you and the character is looking away to potentially show he doesn't know what's round the corner.

 

How does MES convey period?
 Looking an image or video, the colouring, props, costumes and angles used allows the audience to acknowledge a certain time period. For example, the characters of a period production will be costumed in long heavy dresses and chimney boy outfits, an ancient atmosphere would be shown through the colouring of a shot; this may be gloomy and dark or even in black and white. Key props would be used for example in an old London Victorian period; horse and carriages; top hats; smoking pipe; may be used to emphasis the feel to the Victorian era.

A- The lighting is bright and lit set, however the use of shadows have darkened areas to create a shadowing effect. This highlights the light between the good from bad within the characters.
B- The lighting is in Black and white with a bright white spotlight on the character, this black and white feature suggests that the film is maybe old or sad and dampens the mood.
C- This image has a bright and natural lighting which makes the audience believe its a realistic and normal.
D- This image has large difference of lights, the background light makes the character be in a shadow causing a sinister and mysterious atmosphere giving a sort of creepy effect.
E- This image has a dark background making the setting hard to establish however the characters are clearly lit up although with a shadowing effect on them to create an uneasy atmosphere.
F- This image uses a more high key lighting to show a more calm and natural scene set in a household kitchen which is realistic to the audience.

Image 1:

1. The lighting is low key and dark.
2. the back are lights are where the window is covered with blinds, the key light is the lamp next to the mirror and the filler lights is also the window behind him.
3. The lighting suggests that it is late at night and the man has only bothered to turn one lamp on due rushing to clean his nose. This also suggest there is danger present.

Image 2:

1. The lighting is low key.
2. The back lights are the lights on the field next to the man, the key light is the lamppost and the filler lights in also the light upon the fields.
3. This low lighting suggests that the man is in despair and lost in the dark with only a lamppost to help him see.

Image 3:

1. The lighting is low key.
2. The main light is the light coming from the open door, the filler light is the mans white jacket.
3. This focus of one key light with no back light causes the viewer to see a contrast of light and dark and maybe good and bad between the characters.

Vocabulary

Genre

Describe
In detail
Setting/location
Themes
Icons
Narrative
Characters
Textual analyses

Mise en scene

Costume
Lighting
Actors
Make-up
Props
Setting

Summer work

Representation of how media portrays individuals
 Here I have a selection of images of how media can shape our views and opinions on groups in our society. The representation is shown to be negative due to stereotyping to attract an audience. The examples shown are stereotyping how men and women 'should look', as well as how teenagers are portrayed and using women as a 'sex' object to grab attention.

How the media forms to attract a target audience
The film poster for mean girls clearly presents itself to a certain target audience outlined in my annotations around it.

Analysis of media language 
I have written an analysis of why the director/producer has made certain decisions in the creation of the ComicCon "Wonder Women" trailer. I have focused on looking closely at the use of colour and speech to create an overall effect.

Media Institutions
In this task I spoke about the media industries focusing on the 'Big Six' and who they are and what they do. Expanding on the 'Big Six' helps understand the platform of how the media works and what a big impact they have.

Media Collage

This post consists of my favourite type of media, I have included TV, film, radio, news, social media, music, YouTube and video games. I watch/listen/use these formats often and enjoy doing so.

Genre

                                                                       Thriller

                                                                    Good VS Evil

                                                                       Documentary


On this post, me, Niamh, Molly and Oakley created three different pictures to portray different genres . We focused on the scenery of the images to create the correct effect and clearly show what image is about, the thriller image we used a dingy spooky corridor to create an abandoned effect. The good vs evil shows a classic school locker scene where someone is shown to be attacked and the good person attempts to stop the bad person. Finally the documentary scene shows a depiction of 3 animals in a field fending for food.