Daily Mail cover evaluation

1) The task we were given was to recreate an identical newspaper front cover of the Daily Mail, we had to include a political story and a headline of the royal wedding being called off due to an inside scoop story given especially to the Daily Mail. The target audience was aimed at all as the political story would be aimed at the A-B audience and the royal headline at all due to their hierarchy and due to them being adored by the nation.

2) The research i undertook to find typical conventions of the Daily Mail front cover was to look at different front covers and analyse and evaluate them to understand a pattern in layout and headline styles. I found a typical Daily Mail front cover what have an advert under the mast head and then two headline stories below one with just a picture and the other just with writing. The font they would use for the headline was typically written themselves therefore that could not be recreated however the font for the actual story section of the news story was all typically the same.

3)  I used this Daily Mail front cover to recreate for my own. I chose this one to recreate because it showed clearly two different news stories which i could recreate using a political and the royal wedding one. I also liked the advert banner on this newspaper as its fun and gives room to be creative with it yourself.

4) The areas i found most challenging when recreating this Daily Mail front cover was trying to match the fonts and get the correct spacing. Due to Daily Mail writing their own fonts it would be almost impossible to exactly match it so trying to find ones as similar as possible was a challenge. Also, the spacing between the writing and text proportions were challenging to match and look even due to how much you had to experiment with the text sizing and stretching.

5) My initial feedback for my front cover was that the headline wasn't evenly sized and looked quite stretch and pixilated so i changed it to look as even as possible. I also made the gaps smaller between the lines in the body of the text to make it look as close as possible to the original front cover.

6) I believe my advertisement banner at the top of my front cover went extremely successful, I spent a lot of time on it in order for it to look identical the original which involved a lot of experimenting with fonts, sizes and images. Next time I would create a longer headline to make it easier to recreate the spacing more evenly as then I wouldn't have such a large gap between the headline and body text, it would also allow the sizing of the font on each line to be more equal.

7) From completing this task it has taught me the importance of analysing and how to analyse every part of a newspaper and why elements are placed where they are in order to create effect especially on the audience to draw their attention. It highlighted to me how intricate creating the advertisement banner was in order for it to stand out and look professional. This task also taught me that almost every front cover had two headline stories, one with just an image and one with just text.

Advert Evaluation

Evaluation

1) Our group was given the task of an advert for a spray for a tween girl. This meant our target audience was girls between the ages of 10-13. Our audience wasn't typical for the product we was trying to sell so did some research to find out what type of things tween girls like and tried to incorporate it into our product to give it a selling point they would be attracted to. Our product was called 'Agent Rainbow' with the slogan "Brace yourself".

2) Myself, Molly, Oakley and Lee worked together to produce this advert. We divided the roles so me, Molly and Oakley did some research into tween trends and other popular sprays. I then wrote out the storyboard for the filming and Oakley produced the filming schedule. Lee was the main camera man and done a lot of the filming and also was a actor in the advert with myself and Molly helping on separate days. Then myself, Lee and Molly split the editing and all contributed on equal amounts to produce the finishing product.

3) We planned our sequence of filming by creating a storyboard, script and filming schedule to effectively plan and film our advert.

4) As part of our groups research we looked into what tween girls like and trends they tend to follow and be attracted to. We also looked into popular known sprays that girls like: although there was very few adverts made for any of these we used our research to be able to create an image we believed they would be attracted to. When then planning our advert we decided which days we would film which scenes in and the actors we would need to be part of it (which is why we used students from the lower year groups to show the age group we were aiming our product towards).

5) Our initial feedback for our advert was very good for advert, we was told it was almost like a music video which is good because thats what tween girls love so to intertwine a product within one was a successful aim. We was told at first we should make the video itself brighter and turn up the contrast which is what we did and it made our whole video look more vibrant and lively.

6) I believe our advert went really well as we had no videos to get ideas off of due to non being made so we had to completely create one from scratch with no guide lines how it could look. Our product itself is creative and different from anything else and we aimed to show how exciting it is in our advert and really took on the challenge of creating a party in a advert. Next time to improve our advert we could have added some animations to the video itself etc, when the spray comes out the bracelet a rainbow of water could project out. Also, if we had more time we would have liked our slogan to move across the screen at the end.

7) From completely this task, I have learnt the importance of planning in order to create a successful video. It is also helping me to be more creative and think outside of the box when thinking of ideas from scratch. It has also improved our communication as a group and highlighted the importance of doing your part and pulling your own weight.

8) This learning will be effective for future productions as it will help ensure our group is organised and effective and help make our product to the best of its capacity. It should also help highlight to people everyone needs to play there part in order to create and finalise a project.