Charity campaign

Old Spice advertisment

Big Issue analysis

2B DIRT ASSESSMENT

Video game production, distribution and consumption group essay

Group production, distribution, technology and circulation

Niamh's group minecraft distribution from Great Baddow High School Media

Rachel's group minecraft technology from Great Baddow High School Media

Minecraft circulation Oakley's group from Great Baddow High School Media

Video game Terminology

BBC interview

Radio 1 presentation

BBC Radio 1 Breakfast Show schedule (08.01.18)

Audience:

- Songs include a mix of the top charts but also new music showing that the audience is more youth and younger so that they like the music. BBC Radio 1 breakfast show differentiate from other Radio stations who stick to a set list of songs and play new music from new artists to see if viewers like it and give new artists a chance.
- The chat features mostly contest chat but also relatable topics that feature banter that entertain viewers. The contest is beneficial to viewers.
- The interaction with viewers is a good feature to attract viewers so they can decide what they want to listen to.
- News is inputted every 30 minutes to keep audiences updated when they tune in.

Timings	What happens...
6:30:00	News and weather
6:30:53	Radio 1 Breakfast show Ident
6:31:16	Nick Grimshaw introduction
6:32:00	Sting (Short Jingle)
6:32:20	Song: Tom Walker - Leave a light on
6:34:57	Song: Ellie Golding - On my mind
6:38:11	Nick talking about coming back after holiday
6:38:34	Song: Wolf Alice - Don't delete the kisses
6:42:11	Nick Welcoming viewers and Fiona. Talk about going back to work.
6:43:22	Talking about the new year and the holiday
6:44:14	Nick references the viewers
6:44:46	Song: En Vogue - Don't let go
6:47:05	Sting and charts reference
6:47:39	Song: Jason Derulo - Tiptoe
6:50:34	Talk about Jan slam competition and previous sporty prizes won. Today's prize is Sam Smith tickets
6:53:52	Song: Ramz - Barking
6:56:53	Nick referencing the Jan slam
6:57:27	News - Steve Holden. includes; Travel, sport, weather and entertainment
7:00:32	Sting
7:00:50	Reference to Jan Slam - In an hour the word that needs to be said when answering the winning phone call will be revealed.
7:01:50	Song: Craig David - I know you
7:04:55	Song: Miley Cyrus - Malibu
7:08:42	Song: Duke Dumont & Gorgon city - real life
7:11:43	Talk of holiday, new years revolutions and the previous prizes with a random caller who picks the next song between choices given
7:15:03	Song: Kanye West - Power
7:18:10	Trailer for a film
7:18:59	Song: J Hus - Bouf Daddy
7:22:00	Jan slam referenced again and question that needs to be answered to win prize; What is the name of Sam Smith's number 1?
7:25:44	Song: Disclosure & Sam Smith - Latch
7:27:42	News with Steve Holden
7:31:13	Song: Mabel - My Lover
7:34:18	Song: Arcade fire - Everything now
7:37:43	Nick and shenade talk about Golden Globes Gossip. (Banter).
7:42:50	Song: Fuse ODG - Boa Me
7:45:41	Sting including 2017 highlights
7:46:18	Song: Taylor Swift - Gorgeous
7:48:51	Reference of competition and talk of on flight films including Dunkirk, Happy feet & Joy
7:52:39	Song: Shawn Mendes - Nothing holding me back
7:54:50	News with Steve Holden
7:57:45	Sting, Nick welcoming viewers & lines closed for today's Jan slam. Word = Lonely
7:59:59	Song: Clean Bandit - Miss you
8:03:02	Song: Coldplay - Clocks
8:06:40	Song: Jax Jones - Breathe
8:09:18	Jan slam: Caller answers with correct word & wins prize. Reference to tomorrow's prize
8:13:11	Song: Rihanna & Calvin Harris - This is what you came for
8:16:46	Nick reveals tomorrow's prize; tickets to Katy Perry, Backstage passes & behind the scenes tour. Contest info and question: What is Katy Perry's 2016 No. 1 single called?
8:21:29	Song: Katy Perry - Firework
8:25:10	BBC soundlist advert
8:25:50	Song: HAIM - Nothing's wrong
8:28:20	what is coming up in today's show
8:28:50	News with Steve Holden
8:32:05	Song: James Arthur - Naked
8:35:43	Song: Diplo & Sleepy Tom - Be right there
8:39:20	Nick and Shenade talk about Golden Globe gossip & celeb gossip including Ed sheeran
8:44:46	Song: Sigrid - Strangers
8:48:09	Sting and Radio 1 app advert
8:48:48	Song: RAYE - Decline
8:51:50	Nick talks about the daily mixtape coming up and his tune of the week...
8:54:40	Song: Justin Timberlake - Filthy
8:58:54	Nick talks about this song, sting, talks about this weeks content.
9:01:37	Song: Ed Sheeran & Eminem - River
9:04:29	Song: Avelino - 1 in a million
9:07:42	Song: MK - 17
9:10:40	Talk about tomorrow's Jan slam including the prize, question, contact info, terms and conditions
9:14:25	Song: Paramore - Fake Happy
9:17:34	Song: Dave - No Words
9:21:11	Sting, Talk about mixtape and January. Talk about his previous plans over the weekend; spin class. Also, his relationship with Fiona
9:25:28	Song: NF - Let you down
9:28:43	Talk about viewer comments
9:29:08	News with Steve Holden
9:32:25	Mixtape: Basement Jaxx - Good luck Kelis, feat. Andre 3000 - Millionaire DJ Fresh - Gold Dust Jay Z - Excuse me  miss Aaliyah - Try again Aloe Blacc - I need a dollar Amerie - 1 thing Kanye West - Touch the sky
10:00:00	End

Audience playlist research

Looking at the Radio 1 playlist on the left and the breakfast show playlist on the right, you can see a large difference in the top songs, radio 1 playlist consists of songs in the top 40 charts, therefore they are new and popular songs. Whereas, the breakfast shows playlist has a wider range of songs including new, old and classics to attract a more wider audience. 

I believe the reason the playlists are so different it because they have to attract the audience that listen to each show. The breakfast show has a wider range due to a more varied audience listen to it, having older songs such as the spice girls will be relatable for young adults as they are songs from their childhood. Whereas Radio 1 just mostly plays the charts as it is for the younger audience. 

You can see the link to both these playlists trying to target the largely under 30 audience as they are the people who are most likely to listen to new and popular songs in the charts as it will be a range of music genres. Also, the breakfast show playlist is new songs but also songs which would be around when the audience would be growing up so they would know all the songs. This targets them as people will enjoy the songs and not want to change the radio station.

BBC programmes

Which programmes are most clearly fulfilling their PSB remit?

BBC RADIO :
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
It should offer a range of new music, support emerging artists: especially those from the UK. As well as provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

BBC RADIO 2:

The remit of Radio 2 is to be a distinctive mixed music and speech service. It should offer entertaining popular music programmes and speech-based content including news, current affairs, documentaries, religion, arts, comedy, readings and social action output.

BBC RADIO 4:
BBC radio 4 is also fulfilling their SB remit. The remit of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.
The service should appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain.
What range of programmes are offered?

Comedy, Drama, Music, Factual, Performances & Events, Documentaries, Readings, news, science & nature, history, arts & culture, politics, leisure                                        

• Paul O'Grady- BBC radio 2
• Radio 1s life hacks- BBC radio 1
• Desert Island Discs- BBC radio 4
• World book club- BBC world service
• The Leisure society- BBC radio 6 music
• Graham Norton- BBC radio 2

Which audiences are being targeted?
BBC radio 1: Target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
BBC radio 1 Xtra: Young target audience (15-24 year olds), particularly - although not exclusively - those from ethnic minorities.
BBC radio 2: targeted at a broad audience, appealing to all age groups over 35
BBC radio 3: The service should appeal to listeners of any age seeking to expand their cultural horizons through engagement with the world of music and the arts.
BBC radio 4: The service should appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain.
BBC radio 5 live: Appeal to news and sports fans of all ages and from all ethnic backgrounds and areas across the UK.
BBC 6 music: Entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.

Circulation/readership homework

• Although The Independent is an online only newspaper it is only ranked 3rd in the amount of online circulation readership
• Although The Sun is more aimed at a younger audience who typically use social media the most, The Guardia has almost 6 times as many twitter followers
• Over half (55.69%) of The Telegraphs readers are 65+
• 5 of the newspapers are politically Conservative with only 2 being left wing; can give indication as to why our current government is a Conservative one (influenced) 
• The Times is the only newspaper with less then one million likes on facebook 

Gillette advert

Audience research

MORAL PANICS

Moral panic is used to describe media presentation of something that has happened that the public will react to in a panicky manner. Moral panic usually exaggerates statistics to create a bogey-man (known as a folk-devil in sociological terms). Used commonly in newspapers to attract attention and interest to the audience.

HYPODERMIC NEEDLE THEORY

The Hypodermic needle theory talks about media’s power on audience. The message in this theory is said to be like a magic bullet which enters the minds of audience and injects a particular message. The theory explains how media controls what the audience views and listens to and the effects, which can be immediate or later in future. Social media is a clear example of how easily brainwashed we can become as a result of the hypodermic needle theory due to us believing most things we see or read.