Zeitgeist cultural trends of 2016-2018
Zeitgeist: A concept from 18th to 19th-century German philosophy, translated as "spirit of the age"/"spirit of the times". It refers to an invisible agent or force dominating the characteristics of a given epoch in world history.
3) Social context:
Disability:
3) Social context:
Disability:
- The Para-Olympics was highly covered during Rio 2016- showing on the BBC and Channel 4. This highlights the Para-Olympics as being just as important as the normal Olympics showing equality.
- The recent Coronation Street storyline was about a boy getting sepsis and having to have his leg amputated. This shows the audience that this type of thing can happen to anyone even those you least expect.
Regionalism:
- TOWIE stars have always been seen as dumb, stuck up and fake, however influencers such as Tommy Mallett and Chloe Sims have set up businesses with the help of their fame to be successful for the right reasons and help reduce the stereotypes.
- Geordie Shore stars in particular have a bad reputation for being drunk and having sex on TV with them being easy targets for the press to slam. However some have had great success such as Charlotte Crosby and Holly Hagen who have their own businesses and shows and promote positivity and trying to get rid of that Geordie stereotype.
Class:
- ABC1 category tends to be upper/middle class people including doctors, lawyers, office workers and teachers.
- Chavs are known as being of a lower class and rude especially by the media- their stereotype shows them to wear tracksuits, swear, do drugs and carry weapons. The negative light they are shown with carry a negative image around them especially linked with crime.
Age:
- Elderly people are always shown as fragile and weak by the media and usually makes people feel sorry for them. A lot of stories get published about them being robbed or mistreated creating a synaptic feel for them.
- The younger generation mostly seem to get shone in a negative light for being rude and acting 'out of line' however this is only a small proportion of the younger generation not most as the media tend to make out.
Gender:
- The LGBT community are starting to have more of an impact in everyday life and building to educate. Influencers such as Courtney Act and India Willoughby who were on Celebrity Big Brother helped raise awareness of the matter and show people its right to accept everyone.
Ethnicity:
- Childish Gambinos new song 'This is America' had a huge impact on the media due to its music video being full of hidden messages. The video represents gun crime in America, black lives, our obsession for phones and technology and basically highlighting what needs to change in America to make it a better place.
Sexuality:
- Sports: Tom Daley an Olympic diver came out as gay through a Youtube video and was highly commemorated for his bravery and helped give people confidence that it is ok to be gay
- TV: Olympian and father to the famous Kardashians and Jenner family, Bruce Jenner had a sex change to become Caitlyn Jenner. Her first photoshoot for Vanity Fair gave people the confidence to also do the same especially as Caitlyn was part of such a high prestige family who were so accepting in his change.
- Netflix: Sophia burst from Orange is the new black transformed from male to female with the media showing her transformation as emotional and a positive step.
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